A full website redesign, to be more professional looking and to incorporate the online shop smoothly into the whole site design. To improve search engine performance. Limited budget.
British Baskets had a limited budget for this project. We used off the shelf e-commerce software (Click Cart Pro), and integrated the checkout process into Paypal. The products were inputted by the site owner.
Design wise we enhanced the website with a sound structure, subtle colour combinations and good photography. Throughout the site we created functional navigation that is consistent and composed of both primary (graphic) and secondary (text) menus. The site makes use of CSS layout in order to increase accessibility and usability. We improved the search engine performance with linking and gentle changes to the content, page title and meta tags.
British Baskets is optimised for the best and most relevant keywords, basket, baskets, wicker basket, willow basket, wicker baskets, willow baskets. All keywords achieve a Google page one position. British Baskets achieve's between 700-1000 hits per week.
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