Whenever you commission your print or web designer to create some marketing material or a website for your business, you’ll probably find yourself neck-deep in a discussion about which typeface (or font) to use. And more specifically, whether to use a serif font or a sans-serif font.
We’ll explain the terminology in a minute, but choosing a typeface can often be an easy decision if you already have an established brand with comprehensive guidelines that cover typefaces and fonts.
If you’re in the process of having your brand new website designed and built, it’s likely that you’ve heard your web developer talk about something called a CMS.
If you’re familiar with the term, you’ll already know that a CMS (or Content Management System) is the clever bit of software that actually powers your site. However, if you’re still scratching your head, here’s our guide to the top 5 things you need to know about Content Management Systems, and the benefits they offer to anyone who owns or runs a website.
If you’ve not yet heard the term ‘responsive design’, the chances are you will do soon. It describes a reasonably new web design technique where websites are built so that they automatically respond or adjust to the size of the screen on which they’re being viewed.
While most websites have their own unique design and overall purpose, there’s one thing they all try to do in common: make their way up the search engine rankings.
Which is where a website’s content content really comes in.
However, most search engines tend to play their cards fairly close to their chests when it comes to how they define what makes good content, so how can we really know what search engines are looking for?
Next time you’re in an art gallery, stop and think for a minute about the thought processes the artist went through when creating the picture you’re looking at. Did they have a plan in their mind before they started slapping paint onto the canvas? Did they have any kind of idea about what the end product would look like? Did they constantly tweak what they were doing as they went along?
In terms of search engine optimisation, it’s often suggested that the <title> tag is the second most powerful piece of information on any web page, with only the content itself being more important.
So if that’s the case, how do you leverage that power? Our 5 essential title tag tips should do the trick…
We are pleased to announce CGDESIGN has been successful in being added to the Recommended Agency Register. The Recommended Agency Register is is a real symbol of excellence as accreditation is only awarded to agencies who have been highly rated by their clients.
Rewind the entire internet by 5 or 6 years, and you’d see that things were very different to how they are today. Blogs were only just starting to take off. Facebook was only just beginning to find its feet. And Twitter was still just a twinkle in its founders’ eyes.
One of the most important parts of any website is the text on your page, this is often overlooked. This is an essential aspect of search engine optimisation. Just like a visitor to your site would read the text on a web page, the search engines do this too. When the search engines visit your site they are looking for your keyword phrases which should be in your meta tags and content. Sounds complicated but hopefully we can give you some tips to help you on your way to internet success.
Then go ahead and download our Web Project Planner and lets get going on your website!
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